PRODUCT DESIGN

Designing Useful Products with Clarity, Craft,and Character.

Designing Useful Products with Clarity, Craft,and Character.

I’m Evan, a Senior Product Designer based in Canada 🇨🇦. I lead design at Rank, a YC-backed fintech, and work across fintech, AI, gaming, and consumer products, turning complex workflows into useful, clear, and enjoyable experiences.

I’m Evan, a Senior Product Designer based in Canada 🇨🇦. I lead design at Rank, a YC-backed fintech, and work across fintech, AI, gaming, and consumer products, turning complex workflows into useful, clear, and enjoyable experiences.

Rank Web Rebrand: Making Prosperity Common
- 2025

Repositioned Rank from a money app into a community-led wealth platform, redesigning the website story, brand system, and conversion flow around trust, access, and shared prosperity.

Web Design

Fintech

Brand Strategy

Plutio: Proposal Builder Redesign
- 2026

Redesigned a dense proposal workflow into a focused visual editor, making it faster for freelancers and agencies to build, customize, send, and manage client proposals.

SaaS

Web App

Product Design

Barrel: AI-Powered HR & IT Transformation
- 2024

Designed an AI-driven operations platform that brings HR, IT, approvals, employee data, and workflow automation into one clearer system for growing teams.

AI

HR & IT

Automation

Rank Home Dashboard Redesign
- 2025

Redesigned Rank’s home experience into a clearer wealth dashboard, helping users understand what they own, what they owe, and what action to take next.

Mobile App

Fintech

Product Design

Hyper: Death Match
- 2025

Designed Hyper’s first live arena experience, turning score-based battles into real-time multiplayer play with lives, private rooms, live rankings, recovery states, and clear results.

Mobile

Gaming

Live Arena

Free-for-All: Hyper’s Multiplayer Layer
- 2025

Designed Hyper’s shared leaderboard mode, creating the entry rules, currency logic, reward states, pending games, results, and failure handling for multiplayer competition.

Mobile

Gaming

Game Economy

CoinProfile: Simplifying Money Movement Across Fiat and Crypto
- 2024

Designed a mobile wallet experience for saving, sending, spending, and converting money across fiat and crypto, with flows covering onboarding, KYC, funding, transfers, cards, and currency exchange.

Mobile App Design

Fintech

Crypto Wallet

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Evan Elubah

Senior Product Designer

Evan Elubah

Senior Product Designer